Our very own Xero bookkeeping and payroll manager Corinne is getting married in September.
She wanted to buy a petticoat to go under her wedding dress, and was excited to see exactly what she needed in a local boutique. As lovely as it was, it was a little too expensive, so she turned to the Internet and found something similar… and cheaper.
And when it arrived, she soon found out why it was cheaper - it was poor quality.
So she returned it and went back to the shop where she spotted the petticoat she wanted in the first place and bought it after all.
Hearing Corinne tell me this put me in mind of a quote from philanthropist and art critic John Ruskin.
"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money – that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little and getting a lot – it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better."
The fact is, this sentiment rings true with tax and accountancy services also. But it is not so easy for the customer to assess the quality of what he or she is buying.
That is precisely why we at Bespoke Accounting explain in no uncertain terms what our clients will receive from each service, and why that service is important. Our customers can then select from a choice of services, and be able to assess them based on the value they deliver, not just on how much they cost.
And in helping our clients make better, more informed decisions regarding which tax and accountancy services they require, we know they will trust us to deliver.
If you would like to find out more about the services we offer, contact us at firstname.lastname@example.org.