Have you ever felt…
- There is downward pressure on price…
- Your margins are being constantly squeezed
- Customers aren’t paying you on time and you’re often short of cash
- You’re working too hard and too many hours
- You’re not making enough money?
If so, you’re not alone.
The most common underlying reason for these problems is the wrong way of pricing.
Unfortunately most businesses use emotional pricing, which comes from a lack of understanding of pricing strategy; reacting to gut feel and emotion rather than the facts. Rather than from a proper understanding of the numbers.
Without understanding the numbers, pricing strategy and price psychology most small businesses end up competing on price with no real differentiation in the market.
In my eBook, I will show you how to choose the right pricing strategy, how to put your prices up without losing customers and, ultimately, build a more profitable and successful business.
If you're looking for more support with your pricing, using our skills with numbers we can help you analyse your business model, understand different price points and identify a pricing strategy that will maximise your profits.
"After building Bob’s website I decided to talk to him about my accounts and I am now pleased to be a customer of his. As my business is still very new, I am always looking to learn more about building my business and understanding pricing strategies. When I told Bob I was struggling with pricing he was extremely supportive and recommended I build a menu of pricing based on different tiered offerings. I went away and created different menus for specific services and not only does this now save me a lot of time when sending out quotes, but I have had multiple new customers choose the top package within the first few days of using them! "
